Maintaining a blog can be stressful at times as trends on the internet change every day. What is last month may be old school in the present. As a result, what previously drove you to high prices could now stagnate. Because of this, you need to know how to optimize old blog posts.
Optimization is the key to success in terms of availability for your target customers or your target group. However, it can be time consuming to create brand new content for breaking blogs. Due to the labor force and research results involved, this can also cost more. Then, after all the effort you have put in, there will be little to no traffic.
Historical optimization can save you time, money, and effort that is wasted creating new content. However, you can spend less on all of these factors. This inbound marketing strategy involves updating or revising your old content to get more traffic and attract more customers. If you’re skeptical, here are a few points to help convince you of the importance of incorporating historical optimization into your business blogging routine:
1. It doesn’t cost anything
Generating new blog posts and all of your time formulating ideas and data costs money.
However, rewriting age will cost you zero cents and can even return tons of traffic, which is a potential win for you and your business.
All you need to do is update outdated details on your blog. This contains:
- Checking the accuracy of the current date on which it should be published
- Update or add new pictures
- Optimize keywords
- Update internal links
- Add sub-headings
- if necessary, reconstruction of legibility
All you have to do is revise and update all of the content to make it more freshness and relativity. Then you can see how it works by calculating the conversion rate. If the performance is not better, there is always room to improve the steps above. It’ll cost you an effort and not a dime, so it’s always worth it.
2. First steps
In a report by HubSpot, they focused on knowing exactly what keywords to use when looking for posts that they are specifically looking for. After figuring out which keywords were top for such topics, they used them in their previous blog posts to improve their reach and searchability.
This resulted in an increased conversion rate of 240 percent per post, encouraging them to do the same for their other 12 posts. The results resulted in double the number of leads compared to what they originally generated.
With this technique, not only can you increase your post’s traffic, but you can also find organic and sincere customers who may soon be paying customers as your post delivers exactly what they are looking for.
3. It gives you the right amount of content
Readers can only read a limited amount of content per day. Some may even be content with just reading one blog post on a particular topic. If you optimize old blog posts so that they are relevant again in the present, your content can be at the top of the search engine and reach your target audience without having to produce as much content as possible.
The supply of content is becoming too crowded, while at the same time the demand is static. Constantly reaching the audience with new content can fit in a large crowd as inappropriate.
Historical optimization does not save you unnecessary effort and time trying to use new content. This allows you to bill exactly the right amount with the maximum possible conversion.
4. It retains relevance
The change is constant and with every tick of the clock the content market is getting tighter. Statistics show that over 87.6 million connected blogs are published through WordPress every month. Given this fierce competition, it may sound like impossible or too hectic to constantly develop content at the best performance. Strategies improve, tips and tricks differ, and niche trends vary. One thing is certain, however, to satisfy the tastes of your current audience, you need to stick to the flow of relevance. Who would rather waste a second on content that is out of date? To get relevance, you can run the following historical optimization techniques:
- Update Content from a few months or two years ago. Powerful blogs from this time span might just need a little shine to shine again. Since they are not that old, they require less historical optimization. Just sprinkle a few current details.
- Extend shorter content. Brief but succinct might have worked well for you a year ago. However, your previous content may have benefited from more information now. Perhaps the list of top airbrush makeup products only reached five last year, while a newer number is being introduced now. You can deliver these updates and add more value to your audience.
- Update year-specific posts. Posts with a year in the title generate high traffic because they are of course relevant. But while they could serve as effective prize hogs, they also get dusty quickly. Fortunately, you don’t need a single sweat to tweak them. For example, your blog titled “Why Invest in Real Estate in 2019” may still have the same possible details and therefore only need one title for the revision.
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Add valuable keywords. Thorough keyword research is key to improving your SEO potential. By finding out the most valuable keywords for your content and optimizing their density, you can regain value with your contribution and possibly move up in search engine results.
Learning historical optimization can improve the interactions and engagements of your business and blog posts, albeit with the simplest tricks available. At Salt Rank, we believe that every business has a chance to grow and be marketed in an effective and meaningful way. With us you can discover efficient marketing and SEO programs that will take your business to the next level.