SEO has evolved into one of the best digital marketing techniques to grow your business. There are many SEO agencies that have sprung up everywhere. If you are looking to organically grow your business online these days, you might have noticed that SEO has evolved so much that there are categories within SEO. So, what types of SEO should you focus on? If you are wondering about that, then you have landed in the right place. By the end of the article, you will exactly know what type of SEO you should adopt to reach your business goals. But first, let us understand what SEO is in a nutshell
What is SEO?
SEO stands for Search Engine Optimization. It is a part of digital marketing and has one of the least CPA (cost per acquisition), hence it is preferred by many businesses. It involves trying to rank as high as possible in Google search results and also for your website to appear to Google’s local pack, featured snippet or Google discover based on your business goals.
Numerous studies have shown that people who come to your website through SEO (organic search results) rather than PPC ads or social media trust you much more and convert into sales much more easily. Hence, SEO should be an important part of your digital marketing strategy or even your complete marketing strategy.
Types of SEO strategies
Probably the most heard of among types of SEO on this list is local SEO. The reason why it is so popular is that it is extremely important for local businesses with a physical presence like a store, joint or office. Getting local relevance for such businesses can lead to tons of enquiries, leads and sales along with brand awareness.
Most of the time, success in local SEO is measured by impressions, clicks and leads you get through Google’s Local Pack. Wondering what that is? Let us explain. Google’s algorithm has become so smart that it can differentiate between local intent keywords (People who are looking for services or products in their area or city) and other types of keywords.
So, for such keywords, Google shows a local pack before search results, containing listings of nearby local businesses that offer the products or services. The info includes reviews, photos, phone number, website, location etc of the business. So, potential customers can make an instant decision on whether to visit your establishment or not. They can also call you or visit your website, see photos, reviews and in-turn increase your brand awareness. By now you would have understood that this type of SEO is best for businesses who want to convert online leads into physical store visits and sales.
Just by reading the title, you might have understood what Ecommerce SEO means. It is drastically different from local SEO as here, there is no physical presence of shops and everything is online. Ecommerce has become an important aspect of our lives with many people preferring to buy things online these days. Hence, competition among e-commerce players has intensified with many preferring to do SEO to get sales due to its low CPA.
The aim of eCommerce SEO is to rank as high as possible when a potential customer searches for a product they are looking for on Google. Hence, keyword research becomes an important part of eCommerce SEO. However, the most important factor is the brand authority in Google’s eyes. This should be the focus of your eCommerce SEO efforts. Lastly, if you run an online business, you should adopt eCommerce SEO.
Probably the most basic type of SEO is global SEO. Here, the aim is to rank for a particular keyword all over the world. The main aim of global SEO is to get brand awareness if you are a big brand or get visitors onto your blog and earn revenue through ads displayed on your blog/website or through affiliate marketing. Some blogs also sell their “how-to guides” or other types of ebooks to visitors and earn money.
Global SEO is quite straightforward in execution. You need to provide fabulous content that answers the query of the searcher. This will naturally earn quite a few backlinks once you start ranking for a few keywords solely on content. It is a long process and you need to establish yourself as an authority and knowledgeable blog/website in that niche to enjoy considerable success. The good thing is you do not need much capital to set up such a business. This type of SEO is best for global brands or blogs in a specific niche.