Small businesses are today unsure of their future and looking for ways to survive and grow in these turbulent times. There are several areas of concern that they need to address. It includes data storage and processing, managing operations, planning future moves and staying ahead of the curve.
It is becoming increasingly difficult in the current scenario when there was already enough competition for businesses to contend with. Customer relations management is another critical area which needs the attention of business owners. However, there are specialized firms that offer services designed precisely to serve these needs, to provide all-purpose assistance in terms of tech and innovative solutions with a futuristic vision.
Salesforce is one of the leading tech firms that help companies of all sizes to scale up their businesses, manage CRM operations with a high level of efficiency and do much more. Here we will discuss some of the Salesforce offerings that are especially useful for small businesses.
CRM is Synonymous with Salesforce
CRM is fundamentally aimed at storing and organizing data related to existing and prospective customers. What makes Salesforce such a force to reckon with is its expertise and personalization of CRM solutions in keeping with the specific needs of a small business.
Cloud-Based CRM for Instant Accessibility and Next-Gen Solutions
It is essential to understand how exactly Salesforce helps a small business perform better, build a broader customer base and also gain a higher level of trust with its clients. Salesforce CRM is much more than a one-place solution to store and manage data like customer contact info, accounts, leads and future sales opportunities. One of the most significant advantages that bring additional leads paces up lead conversion and closing of deals is instantly accessible CRM data.
CRM also specializes in cloud solutions and allows all its CRM data to be stored in the cloud securely. This makes it possible for your salesperson to access the latest data from anywhere at any time and make updates as well that would be accessed instantly from anywhere. A lot of time version updates cause a problem.
For instance, if you are in the lending business offering fast loans with no guarantor but cannot access an out-of-date spreadsheet in the middle of an important customer meeting, then it could potentially spoil your business deal. To avoid this, all kinds of document updations are taken care of in the cloud and are automated.
Advanced Business Features, Customer Service Improvement, AI and Automation
For accommodating new business features, you can choose from an array of applications and tools instead of spending on business infrastructure and cost-effectively fulfil your business needs. Salesforce claims to be able to boost sales by 37% for small businesses, and that is not all. Customer service begins the moment you make a sale, and Salesforce CRM gets to work without losing time. Improved customer service builds greater customer trust, attracts new clients and paces up your business growth.
Salesforce CRM platform comes equipped with its own AI labelled as ‘Einstein’ by the company. It helps offer unique insights, engages in data analytics and assists in critical decision-making which can be invaluable for a small business. What else it does? Eliminates the need to have a data science department and saves you a fortune in terms of expense.
Intelligent marketing automation does the trick when it comes to optimizing the use of available resources. You can easily focus your energy on business tasks that bring more excellent value to the business while scheduled tasks are taken care of by automation. This can help enhance efficiency in areas that make an impact and require greater focus and effort, resulting in higher levels of customer satisfaction and stronger relationships with existing and new customers.
This is also made possible by having a single platform to manage your Web, email, social media-based communications as well as customer call centre operations. You can easily manage things across platforms, implement changes and bring about results in real-time. Your customer looks for your level of responsiveness, efficiency and ability to handle challenging tasks. All these capabilities get a boost with Salesforce CRM.
Beyond CRM Comes Scalability for Small Businesses
It is easier than ever for a small business to take on a big project, perform and deliver above and beyond its existing capabilities with Salesforce. This kind of scalability is critical for business growth and enhances efficiency and confidence of customers as well in the ability of a business to give competitive results. As a small business owner, you do not need to think ‘I need money now to expand my physical infrastructure to be able to handle this project.’ Simply think Salesforce, and it’s done.
This ability to scale your operations to your needs is made possible by cloud-based services, features and even software development tools provided by Salesforce. You pay only for what you get, and you pay for only as long as you use the resources, that are the underlying principle. This cuts down on costs big-time, improves efficiency, accessibility and accelerates product development and delivery cycle with a minimal amount of effort. What more could a small business ask for?