Suppose there is an interface and you develop a mental model that is not according to it and in this situation, you build a goal that is not according to the situation then mistakes occur. For instance, if there is a video advertisement and video tutorial of a different game for an original online game that the kids want to play, then the kids can believe that they can play the game very easily because they are already aware of the game. It is just like when seeing a website, an incorrect interpretation is developed by the people and they set a goal that is inappropriate and also start working according to that. Here we see that the interface and the user expectations do not match correctly. It can be avoided with the help of a good design. Now I will describe about 7 UX mistakes that every designer unknowingly commits.
1.If you are overconfident about the conceptual model of your product – If you consider conceptual models then it is not wrong. But if in the process the designer ignores the users and is so obsessed with the model as well as his behavior is like a cow that is self-centered then the situation worsens. The characteristics or properties or layout of the product can be present in the user’s mind in the form of a model and it is known as a mental model. When you combine the user’s model and the designer’s model then the app or website can be successful. You cannot disregard any of these two models.
2.If you take too much interest in the eye-tracking data – It is possible to know that the people will exactly look at which data and what period of time they will spend doing this. Suppose you use heat maps and eye tracking software on your website then we can use these as the base for the object’s placement and design. You can get help from heat mapping software. It is important to know that for eye-tracking data pros have little weight as compared to cons. Which point is looked by the people? You can get to know about this with the eye-tracking data. But did they show any interest in the data or if they just looked at it without any interest? Also, the central vision is only measured with eye-tracking.
3.Use of pop-ups – It will be a big deal to use pop-ups. Marketers usually like these. It is a popular tool for generating leads. One can make the use of pop-ups so as to increase the subscriptions of blogs. According to Google the search rankings can be negatively impacted if we use pop-ups on pages. It is applicable to the website’s content that is visually obscure in the middle. But if we see the content in the mobile then we will not face any difficulty in the middle. Bad pop-ups are kept separate from good pop-ups by Google. Some of the bad pop-ups are:
- When a user visits a site and sees the first webpage then if a pop-up appears suddenly, we will call it a bad popup. It hides your main content.
- Just when a visitor looks at the main content an autonomous popup appears.
- When a popup is present at the webpage’s top portion and hides the content present there.
4.If you get feedback in a very short time – If after launching an app or a site you expect feedback from the users who have signed up and are new to your site then you are making a big mistake. Don’t try to get user feedback soon as it can result in the backfire. Wait for the right moment. If you do hurry then instead of getting positive reviews you can get negative reviews. Getting quick feedback can be the result of the fact that the user does not like the item. Then how long do you have to wait in order to send emails to the users? If you want good feedback then send emails after 1-2 days. It can frustrate the people if you send them feedback emails very soon. So, before expecting the feedback from the users you should give a few days’ time to them. In this time they can reach a decision whether the product is good or bad.
5.If you choose the perfect people for user testing – If you want your app or website to undergo user testing and for that you are hiring users of a specific type then you need to rethink it. Make your website like that old people can also access them. Design it in a way that it is so simple to work for anybody. There is no need for expert suggestions for developing these. So, for user testing, don’t invite expert users. Just like the normal audience looks, pick a user of that type.
6.If you use long forms – These days most of the websites use short forms because visitors like these types of forms. However, some businesses need long forms for their sites so as to avoid frivolous leads. The business can be an insurance company. If your site necessarily needs long forms then do chunking. With this you can group the relevant information at a single place and you can use multiple pages if you want to put it in several steps.
7.If you want to build engaging sites only – Nowadays people are paying a lot of attention for developing engaging sites. But, are you sure that the visitors will like these sites? It will be good if you give importance to the aesthetics of the site. A professional and presentable site looks great. But it is not necessary that the people will always feel great with the sites that are aesthetically pleasing. The reason is that the people want to get the necessary details only and if you use some elements like animation, music or big pictures to attract them then it can create interruptions in their task.If you want to outsource your job of web designing to a Freelancer then contact website designer India.