Social media platforms like instagram aim to connect different people from different corners of the world. Social media platforms were primarily invented to make the communication system easy. It can be communication between two people or a brand. There are several social media platforms with Facebook being one of the most popular to look for!
For marketers looking for potential customers on social media platforms, they often don’t think about their brand or product and end up on a platform for promotion. This kind of attitude can significantly reduce their ROI.
Ecommerce website marketing on Facebook, for example, cannot yield as much results as on Instagram. According to trackmaven research, brands are getting more engagement within Instagram. That’s why brands looking for better audience engagement should make their way to Instagram.
This post aims to get usability of the 5 best instagram tool that can improve ecommerce sales:
Create a shoppable post with Scoutsee
Instagram is an excellent platform to engage with the public, but ecommerce marketers have major problems with Instagram as they cannot add a link to their post. Instagram doesn’t allow people to add links, except in bio, so customers can shop windows for your products. If customers like the product on your page, they will have to visit your website and search the entire product catalog. This process is cumbersome and can pay a heavy price.
Scoutsee can help you solve this problem by creating a shoppable post on Instagram. You can create your own store front and add a link to it in your Instagram bio. Then, when sharing, indicate that users can click the link in the bio. This way people will go to your store and by clicking on a specific product they will go to the respective product page.
Extensive analysis by Iconosquare
According to a consultant from the best SEO company India, every social media marketer should always keep track of the performance of social media posts intended to attract customers and increase engagement. Like any other social media platform, the instagram post can also be analyzed using the Iconosqaure tool.
Iconosquare offers extensive platforms to track and measure all kinds of statistics. Marketers can measure audience growth, location of the maximum number of followers and also analyze the performance of the instagram post. This tool also helps find the best time to update a post so that the marketer can schedule posting time accordingly. Using iconosquare, marketers can analyze the engagement level of followers depending on the hashtags and filters used for better engagement.
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Create an engaging match with Wishpond
Instagram contests are a great engaging campaign to gain new followers, but with such a large number of submitted photos to analyze, it becomes difficult to run a contest. Wishpond’s hashtag contest app makes it easier to run a contest on Instagram.
Marketers just need to assign a hashtag to track and all posts from that hashtag will be collected. You can set rules for the competition, such as asking people to follow your brand account to enter or requiring people to mention their Instagram account, etc. This tool also analyzes the performance of your competition.
Manage the booking schedule by Later
To create a constant engagement quotient with your customers, marketers will need to post consistent content that must be engaging.
Sometimes you declare certain days as special like Lazy Sunday or Melancholic Monday etc. Posting content on these days becomes very important but memorizing every day is a difficult task.
Therefore, there should be a visual representation of the post plan to keep track of what you want to post and when. Later is the tool that monitors your content posting schedule.
User Generated Content with Taggd
Experts from an ecommerce website development company in India strongly emphasize the benefits of user generated content in bringing better business to ecommerce websites. User generated content is great for instilling confidence with new customers and also helps in better ranking on SERPs for generating new content with every comment.
To get a better conversion, using user generated content is a high priority. The easiest way to get people to trust you as authentic is through the user zoom and display photos of the respective products in their accounts. Taggd is an ideal tool to implement this concept. The tool collects photos from a specific hashtag and displays them on a specific product page.
Instagram is a lucrative platform for ecommerce marketers. This platform has huge potential due to its immense popularity that is growing day by day. With these tools mentioned above, ecommerce retailers can easily reach millions by exploiting Instagram’s high potential.